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fastcompany:

American Eagle lingerie brand Aerie has now used the backlash around Photoshop and fashion to create a new campaign dubbed “Real,” featuring all unretouched models. It’s the brand’s first campaign of this kind and Aerie’s senior director of marketing Dana Seguin says embracing a more realistic image of girls and women is not just a one-time thing but will now be an integral part of the brand’s overall strategy. What do you think of the campaign?

Love this! If only we could all build a positive message with our marketing campaigns that could move people and send a powerful message.  #marketing #wisdom #realbodies #women

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